Toys That Cost $25 Now Cost $45. Tariffs Did That.

Thu, 09 Apr 2026 00:00:00 +0000

Paulina Gamino runs Misfit Toys, a small retail toy store. She told NPR this week that toys her shop used to sell at $25 are now priced at up to $45 because of import tariffs, and that she’s cutting back orders because customers won’t pay the new prices.

The story is small-scale and entirely legible. Tariffs raise the cost of imported goods. Retailers pass some of that cost to consumers. Consumers buy less. Small retailers — who don’t have the negotiating leverage of major chains to absorb costs or renegotiate supplier terms — feel it first and hardest.

Inflation on JVQ.net: Just Very Quick

Toys That Cost $25 Now Cost $45. Tariffs Did That.